Internet Marketing and Time Management

Online marketing is a very large playing ground where you can easily find success if you stay ahead of your competitors. But one of the most important aspects that decides your success as an online marketer is how well you handle your time. If you can finish the key tasks without encountering anything bad, then you have tackled your main problem, which is generally procrastination. So if you wish to be a very successful online marketer, then time management should be your main focus. In this article, we are going to examine three general time management tips that you can apply and build up your internet marketing business.

1) In order to control your time online, you must be willing to bend and not too rigid in your approach. In other words, you should be ready to accept a few changes here and there in your overall plan. You don’t have to plan things on a day to day basis. This is because you never know when and where you’ll have to customize the plan. This is why it is important that you keep in mind that the unexpected can happen and not make too many detailed plans. But, this should not have an impact on the goals of your overall online business.

2) You also need to keep in mind that you also need to take a break from work. If you overwork yourself, you will be so stressed that it will end up working against you. You need to have time to unwind but also to get your work done on schedule so you will have to space your breaks accordingly. Sitting too long in front of a computer can affect the quality of your work over a period of time because it can cause stress both from a physical and a mental viewpoint. Balancing work time and break time is critical to properly managing your time. For example, you can work in 25 minute blocks followed by 5 minute breaks, or any other cycle you are comfortable with.

3) Last but not the least; the reason you create your to-do list is because you want to be organized. This is why you should always mark off your tasks once you have finished them. This makes you feel good that they are completed and makes it simple for doing more tasks in the future. There are many times when just finishing and marking off the tiniest of jobs can make you feel wonderful, which is what is needed to motivate you.

It is clear from this article that simple strategies can have an impact on how you manage your time. If you are just starting, you need to be prepared for the fact that it will take a while to get everything sorted out and in place. Getting started is the key. Procrastination is not a solution as things need to get done on time and there is no excuse for that. Make proper time management a habit by employing the ideas in this article.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j9wu

How to Climb Out of a Blogging

I’ve been bad. Very, very bad…about blogging. This is the first post I’ve written in November.

You may have had a similar experience. Maybe you got busy with work. Maybe you haven’t had any great ideas. Maybe you feel like you’ve written about everything there is to write about. Fear not, my friend. Perhaps climbing out of my own blogging coma will help you conquer yours.

Luckily, the blogosphere is a forgiving world. You may have missed out on some traffic, but it’s ok. Go ahead and pick up where you left off.

You’re simply too busy

I understand, real work gets put ahead of blogging. But think about it this way: blogging is a form of marketing and another way to ensure you’ll continue having that work in weeks and months to come. Here are a few easy ways to get around the “time” issue:

Figure out what works for you. Is it easier to blog first thing in the morning? During lunch? At home? Over the weekend? Do you prefer writing just one post at a time? Or do you like to create several when inspiration strikes? Regardless, figure out the schedule that works for you…and do it!

Keep It Simple, Stupid. You don’t need a ground breaking, earth shattering blogpost every single time. Use resources like the questions your customers ask you every day for inspiration. Often times, the quick, easy, and simple posts are the best ones.

Now you’re just making things up. Most of us aren’t too busy to watch our favorite shows. Most of us aren’t too busy to catch the game. Try multi-tasking; if you can sit in front of the TV and watch the ball game and blog, then do it! Or, if you need peace and quiet, carve out 15 or 30 minutes and write your post. That’s why they invented DVR, right?

You don’t have anything to write about or you’ve written about everything

Inspiration isn’t going to hit every day of the week – and if it does, you’re lucky – but that doesn’t mean you can’t inspire yourself.

Use tools at your disposal. There are a ton of tools out there from Google Insights for hot, new keyword ideas to Google Alerts for daily or weekly updates about new articles, blogposts, and websites in your industry. There are hundreds, even thousands of these type of tools out there, but these two are my go-to’s.

Listen to what other people are saying. Lean on your favorite writers, bloggers in your niche, or even your competitors. My favorites for SEO are theSEOmoz blog, Search Engine Roundtable, and Search Engine Land. Whatever your favorite blogs may be, make sure you subscribe to them and read them as often as you can.

Find a new way to spice up old blogposts. Use tricks like checking out your Google Analytics or using a different blogging technique to resurrect an old post you created.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j8fs

How to create a search engine optimization strategy

What is the big difference between developing your website with Search Engine Optimization in place or by adding it on later? Will the results be the same? SEO is all about attracting traffic to your website. SEO can attract targeted people that are searching for your services or products. Keywords are the heart and soul of any SEO strategy. You need to do proper keyword research and select phrases that are highly relevant to your business and have good traffic volume. These are the phrases that people will be typing into Google to find your business. 99% of searchers online starts with a question and the web is all about information.  What if you can provide answers to the people that are looking for your services or expertise?

How keywords works

If your website can greet the people with the words that these people used to search for you, they will become more interested and at the same time more engaged with your website. Keywords are much more than how the search engine categorises your website. They are how people think about the services or products that you provide. Building in these keywords into every part of your website will allow you to better connect with potential prospects. This can also translate into higher conversion rates. The keywords and phrases you select should be built into the page names, URL’s, headlines, titles, and the navigation structure of your website. These keywords can also be used in your CTA’s.

Keyword planning

What happens to your SEO campaign when it was not planned right from the beginning? When it is added later on, the keywords cannot be as deeply integrated in the core of your website. You might be successful in gaining traffic, but its conversion ability is lessened. For the best effect with your SEO plan, keyword planning should be started right in the beginning before you develop your website. This will allow you to connect in the best way with interesting people that came via the search engines to your website. Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j7gq

Just How Smart Are Search Robots?

Matt Cutts announced at Pubcon that Googlebot is “getting smarter.” He also announced that Googlebot can crawl AJAX to retrieve Facebook comments coincidentally only hours after I unveiled Joshua Giardino's research that suggested Googlebot is actually a headless browser based off the Chromium codebase at SearchLove New York. I'm going to challenge Matt Cutts' statements, Googlebot hasn't just recently gotten smarter, it actually hasn’t been a text-based crawler for some time now; nor has BingBot or Slurp for that matter. There is evidence that Search Robots are headless web browsers and the Search Engines have had this capability since 2004.

A headless browser is simply a full-featured web browser with no visual interface. Similar to the TSR (Terminate Stay Resident) programs that live on your system tray in Windows they run without you seeing anything on your screen but other programs may interact with them. With a headless browser you can interface with it via a command-line or scripting language and therefore load a webpage and programmatically examine the same output a user would see in Firefox, Chrome or (gasp) Internet Explorer. Vanessa Fox alluded that Google may be using these to crawl AJAX in January of 2010. However Search Engines would have us believe that their crawlers are still similar to Unix’s Lynx browser and can only see and understand text and its associated markup. Basically they have trained us to believe that Googlebot, Slurp and Bingbot are a lot like Pacman in that you point it in a direction and it gobbles up everything it can without being able to see where it’s going or what it’s looking at. Think of the dashes that Pacman eats as webpages. Every once in a while it hits a wall and is forced in another direction. Think of SEOs as the power pills. Think of ghosts as technical SEO issues that might trip up Pacman and cause him to not complete the level that is your page. When an SEO gets involved with a site it helps a search engine spider eat the ghost; when they don’t Pacman dies and starts another life on another site.

That’s what they have been selling us for years the only problem is it’s simply not true anymore and hasn’t been for some time. To be fair though Google normally only lies by omission so it’s our fault for taking so long to figure it out. I encourage you to read Josh’s paper in full but some highlights that indicate this are:
  • A patent filed in 2004 entitled “Document Segmentation Based on Visual Gaps” discusses methods Google uses to render pages visually and traversing the Document Object Model (DOM) to better understand the content and structure of a page. A key excerpt from that patent says “Other techniques for generating appropriate weights may also be used, such as based on examination of the behavior or source code of Web browser software or using a labeled corpus of hand-segmented web pages to automatically set weights through a machine learning process.”
  • The wily Mr. Cutts suggested at Pubcon that GoogleBot will soon be taking into account what is happening above the fold as an indication user experience quality as though it were a new feature. That’s curious because according to the “Ranking Documents Based on User Behavior and/or Feature Data” patent from June 17, 2004 they have been able to do this for the past seven years. A key excerpt from that patent describes “Examples of features associated with a link might include the font size of the anchor text associated with the link; the position of the link (measured, for example, in a HTML list, in running text, above or below the first screenful viewed on an 800.times.600 browser display, side (top, bottom, left, right) of document, in a footer, in a sidebar, etc.); if the link is in a list, the position of the link in the list; font color and/or attributes of the link (e.g., italics, gray, same color as background, etc.);” This is evidence that Google has visually considered the fold for some time. I also would say that this is live right now as there are instant previews that show a cut-off at the point which Google is considering the fold.
  • It is no secret that Google has been executing JavaScript to a degree for some time now but “Searching Through Content Which is Accessible Through Web-based Forms” shows an indication that Google is using a headless browser to perform the transformations necessary to dynamically input forms. “Many web sites often use JavaScript to modify the method invocation string before form submission. This is done to prevent each crawling of their web forms. These web forms cannot be automatically invoked easily. In various embodiments, to get around this impediment, a JavaScript emulation engine is used. In one implementation, a simple browser client is invoked, which in turn invokes a JavaScript engine.” Hmmm…interesting.
Google also owns a considerable amount of IBM patents as of June and August of 2011 and with that comes a lot of their awesome research into remote systems, parallel computing and headless machines for example the “Simultaneous network configuration of multiple headless machines” patent. Though Google has clearly done extensive research of their own in these areas. Not to be left out there’s a Microsoft patent entitled “High Performance Script Behavior Detection Through Browser Shimming” where there is not much room for interpretation; in so many words it says Bingbot is a browser. "A method for analyzing one or more scripts contained within a document to determine if the scripts perform one or more predefined functions, the method comprising the steps of: identifying, from the one or more scripts, one or more scripts relevant to the one or more predefined functions; interpreting the one or more relevant scripts; intercepting an external function call from the one or more relevant scripts while the one or more relevant scripts are being interpreted, the external function call directed to a document object model of the document; providing a generic response, independent of the document object model, to the external function call; requesting a browser to construct the document object model if the generic response did not enable further operation of the relevant scripts; and providing a specific response, obtained with reference to the constructed document object model, to the external function call if the browser was requested to construct the document object model. Curious, indeed. Furthermore, Yahoo filed a patent on Feb 22, 2005 entitled  "Techniques for crawling dynamic web content" which says "The software system architecture in which embodiments of the invention are implemented may vary. FIG 1 is one example of an architecture in which plug-in modules are integrated with a conventional web crawler and a browser engine which, in one implementation, functions like a conventional web browser without a user interface. Ladies and gentlemen I believe they call that a "smoking gun." The patent then goes on to discuss automatic and custom form filling and methods for handling JavaScript. Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j63p

Learn from the mistakes of others

It’s great to have a list of things to do, but it’s even more useful to know what not to do.

Some of the pitfalls that I was warned away from include:
  • Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too.
  • Don’t wait to start your list. This was the most commonly reported newbie mistake  even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.
  • Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.
  • Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met it’s the only way you’ll be able to offer a better solution.
  • Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain  but others will remember you, and want to follow.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us. http://amplify.com/u/a1j4n1

Is Google Panda 2.5 Panic Warranted?

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I remember, at the tender, impressionable age of 11, my mathematics teacher asking the class how many point you needed to draw a line. The hands shot up and the answer 2 was duly given. The teacher said that while that was correct, in her opinion you needed at least 3 points to truly know whether the data truly indicated a line.

I’m sure that most people reading this are aware of the Panda 2.5 update that ran last Wednesday. It first came to light when some sites noticed their traffic dropping dramatically, and was confirmed by both Google and Google’s Matt Cutts.

Different sites, this one included, jumped over to Search Metrics and used their SEO visibility chart to identify the winners and losers of the latest iteration of Panda. The data seemed to show that Google was now favoring their own brands, because they were the ones that had seen the biggest jump in this “SEO visibility” metric that was being used to identify Panda impact.

What Exactly is SEO Visibility?

I looked on the Search Metrics site and found this definition:

“SEO Visibility displays the visibility to the selected domain in the organic search”

Not an exceptionally helpful definition, but OK, let’s just roll with it, and assume it’s a valid metric that holds up for all types of sites including those in the news industry with slightly more volatile rankings due to the news cycle (i.e., 2 weeks ago sites weren’t ranking for “Steve Jobs Dead” or “Amish on Amish Crime” because they weren’t news yet).

A Closer Look at the Panda Winners

FoxNews.com was highlighted by Search Metrics as a winner on their Panda 2.5 blog post based on their increase in SEO visibility between the week before and the week after Panda 2.5 ran. While this metric does indeed show an increase for FoxNews.com between those two weeks, it also shows that it had been on a downward trend before that, and even after the increase purportedly due to Panda, it was still down from where it had been three weeks earlier. Then a week later... back down to almost the low of the week before Panda. Not really what I’d call conclusive proof of FoxNews.com being a Panda winner.

Maybe that’s an isolated case?

How about a Google owned site? Because this update allegedly benefited Google’s products. Android.com was listed as a 10% gainer. Further proof of Google sticking it to sites they don’t own by helping their own. Well, yes, that increase was there, but it was a continuation of a trend that began the week before, and in the last week... it’s dropped again. So looking at this data, you could say that it shows a 6.2 percent increase over the five weeks, or you could say that based on the visibility score now compared to the week before Panda it’s actually fallen by 0.8 percent, not much of an own brand favor.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

http://amplify.com/u/a1efmn

Facebook for iPad Launches

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Facebook has finally launched its much-anticipated iPad app.

“Facebook for iPad not only includes popular features from the site like photos and games, but also optimizes them for the unique capabilities of the iPad,” a Facebook representative tells WebProNews. With the app, users can use their fingertips to scroll through the news feed, swipe to page through albums and pinch pictures to zoom in – pretty much what you’d expect.

Games, apps, groups and lists are in the left-hand menu, and messages and notifications appear at the top of all screens. You can chat with friends and play games in full-screen mode, watch videos inline, record HD video and stream to Airplay devices.It’s available in the Apple App Store.

In addition to the iPad app itself, Facebook also announced they are extending the Facebook Platform to mobile including the new iPad app, iPhone/iPod app and mobile web site. Support will extend to Android and other platforms in time. “The Facebook Platform will allow mobile developers to take advantage of social channels for search of discovery of their apps and also the Facebook Credits payment system,” the rep tells us.

Users will get bookmarks to the mobile versions of the apps they use, and will be able to invite friends to the apps from mobile. They will also be able to interact with highlights from apps in the news feed. The new features, Facebook says, are still under development.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

http://amplify.com/u/a1eer6

Bing Shopping Gets Natural Language Price Constraint Feature

Bing has announced a new natural language search feature for Bing Shopping results. With the new capabilitiy, users should be able to use words like "under $100" or "under $50" along with their keywords to get relevant results for products that match such descriptions. "With help from Microsoft Research, we've improved how we handle price queries to deliver results that automatically reflect your budget," the Bing Shopping team writes in a blog post.  "This is especially handy when you're on the go, and don’t have time to browse around and click the right refinements.  At the mall and wondering if you’re seeing a bargain? Just fire up the Bing for Mobile app on your phone and say 'sony digital camera under $120'. Voila, it’s that easy." "Under the hood, we try to detect a price constraint in your query, and intelligently adjust the results to match your criteria," the team adds. "Right now, this only works for prices, and only for US users.  This is just a small step in our journey to make search friendlier to natural language queries, and help you quickly find what you're looking for." The feature seems to work pretty well, based on the test queries I tried. Bing does appear to have a leg up on Google in this regards. Similar shopping searches on Google didn't work out quite so well. Bing recently added a new flight search suggestion feature to its search box, but that feature still appears to be in the process of rolling out. Bing's David Lindheimer reminded me via Twitter to see if it was working, and it is still not. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/bsdhw

Google Gets Cooking With Recipe View

Google has introduced a new way to help people better find recipes with a new feature called Recipe View. Recipe View allows users to narrow their search results to show only recipes, and it displays ratings, ingredients and pictures on the search results page. When searching for a recipe, a link for "Recipes" will appear in the left-hand navigation panel of the search results page. When a user clicks the link, their search results will narrow to show only recipe results. From there users can search for specific recipes, or more open-ended topics like holidays, events or a favorite chef. Recipe View features three filters: *Ingredient: Include or exclude recipes that contain a certain ingredient. *Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes. *Calories: View recipes with less than 100, 300, or 500 calories. Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View. Recipe View is rolling out now in the U.S. and in Japan, and will be available in more countries soon. Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us. http://amplify.com/u/brqig